Check out the new Double Down sandwich, fresh on its victories in the test markets of Omaha and Providence! My favorite thing about this isn’t the fact that KFC decided to make a sandwich with two pieces of fried chicken surrounding bacon and cheese. No, my favorite this about this is the fact that the slogan is so darn appropriate:

“It’s Real!”

That’s the slogan. Why? Because it has to be! With everyone still wary from April Fool’s Day, I think it’s important for them to stress that this monstrosity is an actual thing and not a joke. Otherwise, who would believe that any company outside of the tobacco industry would put out a product so blatantly aimed at killing it’s customers? [BoingBoing]

Bonus South Park Video (NSFW: language):