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President Barack Obama is, once again, using Google AdWords to reach Americans. This time, Mr. Obama is advertising under keywords related to Goldman Sachs and their recent brush with the SEC. As you can see above, Mr. Obama's ad is displaying in the banner section of the sponsored link results with a message for Americans interested in learning more about Goldman Sachs and the SEC proceedings. If you click through, you are asked to enter your zip code. Once entered, you are prompted to send the following letter to your respective Congressperson, in my case, Jane Harman:

I stand with the President for health reform

 

I'm writing to thank you for standing with folks like me, not the insurance companies, on health reform. Passing reform will be hugely helpful to struggling small businesses and families in our district and around the country.

I wanted to let you know that voters in our state have pledged thousands of volunteer hours to fight for members of Congress who fight for reform.

I know that the final vote will be very close, and wanted to let you know that voters at home are standing with you at this crucial time for health reform.

Thank you.

At this point, I got a little confused.

First of all, didn't Mr. Obama already win the battle for health care reform? Second of all, what does this have to do with the SEC or Goldman Sachs? If you search around the site, you can eventually find Mr. Obama's thoughts on Wall Street in a video called "Holding Wall Street Accountable," but Paid Search 101 dictates that your keywords, ad text and landing page should line up; making finding the relevant content should be as simple as clicking the ad.

I support Mr. Obama in his forward-thinking plan to reach Americans who may be confused, angry or ill-informed about the current economic situation, however, I would ask that he make sure that the people handling his AdWords account try a little harder to deliver the correct content to the people searching for it. In hopes to be of service to my country, I've provided the video below. You're welcome, Mr. President!

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