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Microsoft has decided to join us all in the year 2005 and acknowledge that not everyone in the universe is still using Internet Explorer by opening up their adCenter user interface to Chrome, Firefox and Safari. Unfortunately for Microsoft, the rest of us have moved on to 2012 since then, and 2012 is a very different world than 2005. Internet Explorer usage has been plummeting over those years and it has become pure folly to ignore browsers like Chrome, Firefox and Safari. One might think that Microsoft would want to make it easy for advertisers to give them money, regardless of browser, but this notion has eluded Microsoft since the inception of adCenter. While every other website on the planet, including Microsoft properties like Bing.com, took pains to become compatible with every browser, adCenter remained off limits to those without Internet Explorer for years. That includes the entire population of Mac users! 

I'm glad to see Microsoft making these strides but it really does seem like very little very late. I wonder what woke them up to the fact that they couldn't bully Chrome/Firefox/Safari users? Maybe it was when they noticed that Apple does more business with just the iPhone than Microsoft does with everything! Whatever it was, I hope that this is only the first in a series of improvements to adCenter, a platform that is still playing catchup to Yahoo's Panama, which was playing catchup to AdWords when Microsoft decided to sunset it in 2010.
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