Archives for the month of: February, 2013

 

Over at Wpromote, we do a lot of work with infographics. They’re great fodder for SEO because they very quickly and simply present information in an easy-to-digest fashion. This makes them more likely than other types of content to find their way onto other blogs, websites, and social networks. As infographics become more widespread, though, they’re also making their way into more engaging formats such as HTML5, Flash, and, of course, video.

The video above is not only a wonderfully educational piece about an incredibly important societal issue, it’s also an outstanding demonstration of the power of data displayed in an intelligible fashion. This same speech without the visuals would have sounded abstruse and would have been far less impactful. Not only that, but it would have been longer, boring, and likely ignored by the Freakonomics blog.

Every once in a while there are rumors in the SEO community that a certain trick of the trade will no longer work when it comes to increasing a website’s rankings in the search engines. The efficacy of infographics have been included among these rumors. I, for one, don’t think that anything can be completely discounted and a video like the report on child mortality myths above show why. Ultimately, it’s always going to be about value. If you put out a spammy, dull, poorly made infographic, you shouldn’t expect anyone, much less Google, to take notice. However, if you’re presenting valuable information that people care about using visuals that make it easier to understand, you’ll likely see gains in terms of the amount of attention given to your asset and the affect on your search engine rankings.

Value doesn’t always have to be as heavy as a video about child mortality statistics; a well done infographic about statistics associated with ice cream could be just as interesting. As long as you’re providing value to someone, though, you’re on the right track and the SEO will likely take care of itself!

[New Security Beat via Freakonomics]

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The folks over at Whisky Advocate  (formerly Malt Advocateknow their way around the world’s greatest beverage. Once a year, they give out awards to recognize some of the best bottles available to the public and, in an effort to help spread their message, I try to recap it for you in a few easy links.

So, without further ado, here are the best whiskies in the world according to Whisky Advocate’s editor, John Hansell, who wins my award for Smartest Career Choice:

Yet another great list but I have to admit that I’m disappointed by some of the selections. I love whiskies of any stripe but single malt Scotch is, hands down, my absolute favorite. In the past decade or so, single malt Scotch has become increasingly popular and distillers have met the challenge by increasing the volume and variety of production. This list certainly shows off what are the probably the finest Scotches in Scotland, however, my problem with it is that I’ll never know for sure!

Of the five Scotches listed, exactly zero are priced below $100/bottle. Only one comes in under $300/bottle and it’s the lone blend of the group. One bottle, it should be worth noting, is worth more than my car. To put that in perspective, I’ve got something like 20 bottles at home that run the gamut in terms of flavor and price and only one routinely sells for over $100… and it was a gift! Furthermore, it would be incredibly difficult to find any of the winners in even the best specialty shops in the US.

There are so many affordable Scotches out there that are truly outstanding and affordable; it’s just a shame that none of them made the list. That said, maybe there is something to be said for simply picking the best of the best without worrying about affordability or availability.

What do you think? Did any of your favorites fail to make the list but are still worth a mention? Let me know in the comments!

[Whisky Advocate]