Over at Wpromote, we do a lot of work with infographics. They’re great fodder for SEO because they very quickly and simply present information in an easy-to-digest fashion. This makes them more likely than other types of content to find their way onto other blogs, websites, and social networks. As infographics become more widespread, though, they’re also making their way into more engaging formats such as HTML5, Flash, and, of course, video.
The video above is not only a wonderfully educational piece about an incredibly important societal issue, it’s also an outstanding demonstration of the power of data displayed in an intelligible fashion. This same speech without the visuals would have sounded abstruse and would have been far less impactful. Not only that, but it would have been longer, boring, and likely ignored by the Freakonomics blog.
Every once in a while there are rumors in the SEO community that a certain trick of the trade will no longer work when it comes to increasing a website’s rankings in the search engines. The efficacy of infographics have been included among these rumors. I, for one, don’t think that anything can be completely discounted and a video like the report on child mortality myths above show why. Ultimately, it’s always going to be about value. If you put out a spammy, dull, poorly made infographic, you shouldn’t expect anyone, much less Google, to take notice. However, if you’re presenting valuable information that people care about using visuals that make it easier to understand, you’ll likely see gains in terms of the amount of attention given to your asset and the affect on your search engine rankings.
Value doesn’t always have to be as heavy as a video about child mortality statistics; a well done infographic about statistics associated with ice cream could be just as interesting. As long as you’re providing value to someone, though, you’re on the right track and the SEO will likely take care of itself!