Archives for posts with tag: picture

[Update: Wpromote’s team just landed an amazing wedding infographic on the Huffington Post! Check it out!]

I just wanted to take a moment to give kudos to the creative minds at Wpromote behind some recent infographics. If you’re unaware of what an infographic is, you can read more about them here. They’re essentially just visual displays of data in a fun and digestible format. They take a lot of research and talent to create and our team (especially Ryan and Michelle) does a wonderful job.

Check out some of their latest work below!

California Wine infographic from ONEHOPE Wine
Presented By ONEHOPE Wine Online Fifty Percent of Profits Go To Charity

distracted driving infographic from ifa auto insurance
Presented By IFA Auto Insurance

Small Business Concerns Study 2011-2012 , California Bank and Trust
Presented By California Bank and Trust Small Business Banking

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1) First of all, I recently joined Google+. If you’re wondering what Google+ is, I will refer you to the incredibly witty webcomic, xkcd, which sums it up perfectly:

As soon as I’m allowed to invite people, I’ll do my best to get my friends on. For now, it’s a little lonely on Google+ but I must say, the Circles feature is really cool. Facebook, take a note!

2) Second of all, I saw this ad on Reddit today wherein a girl’s boyfriend charms everyone at the table. I have to admit, I found myself charmed as well! See if it has the same effect on you!

Good advertising… it really makes you hate bad advertising, doesn’t it? I’m looking at you, Ed-u-ca-tion Con-nec-tion!

3) Third of all, it’s been over a month since I posted anything at all! I’m really slipping and Google seems to have noticed. MichaelBlock.org has fallen to a PR1! Oh, the shame! I’ve got to get back on the posting horse and ride. More posting will be coming more often, whether you like it or not!

PS: I’m totally ripping Petros & Money with the “Three Things Thursday” motif. Hope they don’t mind!
PPS: If you didn’t see my article on Google Search by Image in the Wpromote blog, please check it out.

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How do you get people to advertise on a seemingly outdated medium like billboards? That’s easy, send an ultimatum! In this case the ultimatum is a naked fat guy. If this ploy isn’t effective at getting people to replace such a ghastly image with a nice, clean advertisement it’s at least effective at being hilarious and producing some buzz. This is one of the reasons why advertising is so interesting. No medium of advertising should ever truly be considered “dead” as long as there are creative types who “get it” working at traditional marketing firms.

This set of billboards from the Netherlands is a perfect example of a billboard having far more reach than simply the highways and apartments that it overlooks. I would wager that this will have a greater effect in its life as a viral piece than as a physical piece in the real world. We’ve all seen sites dedicated to creative billboards; this just happens to be the funniest one that I’ve seen out of the lot that I can remember. Great job to the folks at Interbest for not only showing that billboard ads can be fun but that they can also be just as effective online as offline. [CreativeCriminals via Reddit]

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Yesterday morning, Aaron Kronis, Wpromote’s SEO Evangelist, sent me a fascinating article about JCPenney’s rise and fall in the Google organic search results. I really suggest reading it if you have any interest in the dangers of black hat practices in search engine optimization. What struck me as most interesting, though, wasn’t the article itself but the very limited amount of space that the NY Times dedicated to actual news. Check out the image above and refer to the key below to classify the delegation of space on the page:

Red = Ads
Orange = Internal linking
Blue = Social network linking
Purple = Absurdly giant image
Green = Actual news article

Using this image as a guide, it would seem that the NY Times dedicated less than 9% of the real estate on the page above the fold to the actual article that I was trying to read. This estimate is fairly generous, as my monitor is pretty darn big. According to Google’s handy Browser Size tool, less than 10% of users would even be able to see the first line of text in the article without scrolling down.

I have no way of knowing how many people were as put off as I was by this–maybe that number is very small–but I can’t imagine that presenting information in this confusing package is good for the user experience. I’ve been tired of all the junk on content sites for long enough that I’ve downloaded Readability, which presents that same article like this, and does so for free. I highly recommend that anyone interested in getting their news in a more legible, less busy package invest the zero dollars it costs to download Readability right away.

I have nothing against ads or optimizing a site as much to impress Google as the actual user. In fact, my livelihood depends on both. I do object, though, when design focuses solely on these two issues and ignores the user experience altogether. The most valuable asset that the NY Times has is the content generated by its reporters. To dedicate so much real estate to ancillary assets seems counterintuitive to me. Without knowing what the analytics account for the NY Times looks like, though, I can only speculate at whether this strategy is hurting or paying off. I just know that for my experience, I’m going to continue to actively remove all excess content through the use of applications like Readability. If more and more users agree with me, it could lower the page views per visit, decrease the interaction with ads and ultimately harm the NY Times in their ability to brand their content.

After all, everything looks the same on Readability. This writeup which I envisioned being a editorial on the JC Penney story ended up being an endorsement for a third party reading application. The more people who are turned off by the way the NY Times presents its content, the more difficult it will be for the NY Times to leverage that content and stay competitive in the increasingly digital world of reporting the news. 
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Click on the image to expand.

So, most people (i.e. people like me) just assume that most machines run with hamsters running on wheels. A Ferrari has like, WAY more hamsters than a DVD player, for example. Well, I always thought that Google just had billions of hamsters and billions of wheels in a warehouse somewhere powering their operations. As it turns out, I was wrong. Check out this cool infographic to learn more about how Google works, from beginning to end! [PPC Blog]

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USA! USA! We're moving on to the round of sixteen after that awesome goal from Manhattan Beach resident, Landon Donovan. Our next opponent will be the Black Stars. No, not Mos Def and Talib Kweli, but the Ghana national football team commonly known by a similar name. Hopefully, we'll be as good at soccer against the Black Stars on Saturday as Black Star was at rapping in the late 90s! [SI]

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This is a pretty amazing photo. On top, you can see the town of Los Angeles in 1908; on bottom, you can see the megalopolis of Los Angeles in 2002. My, how far we've come. Luckily, this is a night shot, so it just looks impressive. If this were taken during the day, it would be a little depressing because the bottom picture would be covered in a brownish-gray haze that is LA's omnipresent smog layer.

Still, if you can look past that and you don't like public transpo, it's a hell of a city we've got here! Let's hope the Lakers can represent it well tonight! [Gizmodo]

Bonus Video:

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When you're with your friends
And you're all dressed up
Who you gonna call?
BILL MURRAY!

Somehow, that worked for these four lucky dudes!

Do you think if I dressed up like Bob Wiley and repeated "If your friend's a good sailor and the craft is seaworthy, yes, I will go sailing," into a mirror three times at midnight, Bill Murray might show up and go sailing with me? I'll let you know tomorrow morning. [Reddit]

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The economy continue to be up one day and down the next; some believe that the rebound is right around the corner, some think there is no shortage of bad times ahead. It's scary, certainly, but as far as online ad revenue goes, trending is still extremely positive. You can clearly see where the burst bubble took its toll on the online advertising business in late 2008 but it's reassuring to the folk in the industry (i.e. me) to see such a strong rebound. Q1 revenue for 2010 almost reached six billion dollars!

Now, if only the housing, credit and every other market could follow suit! [IAB via TechCrunch]

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Man, if only I were a kid now instead of in the 80s! They have dinosaur pizzas and even dinosaur sweatshirts!

Wait a minute, this isn't my fault! This is the fault of the pizza and sweatshirt industries! I don't have to be younger, they just have to make their pizzas and sweatshirts bigger! Get on that! [popurls]