Archives for posts with tag: wpromote


Wpromote, the online marketing firm for which I work, just launched their new website and it’s stunning. Sure, I’m probably biased but I am really impressed with what our guys were able to accomplish.

Special thanks to Jamie, Jenny, Marcy, and Becky in Marketing for the way it looks and to Ryan and Kevin in programming for how well it works. We’re lucky to have such a talented team!


Yesterday was Wpromote’s in-office party and white elephant gift exchange to celebrate the holidays. I ended up with a pretty spiffy DVD set of part 2 of season 1 of the original GI Joe animated series. I know what you’re thinking, “What about part 1, Mike? Won’t you be lost?” The answer, of course, is that it absolutely doesn’t matter because I will be re-gifting this for some other unlucky schmuck at a future white elephant party. I don’t even own a working DVD player!

The gifts weren’t all bad, though. Our own Ryan Farrell came up with a pretty ingenious idea for a white elephant gift. He hollowed out a loaf of bread (see below) and shoved a bottle of vodka inside. At first glance, this may not sound like a very big deal, however, if you’ve ever been to a white elephant party, you’ll realize that a savvy white elephant player would know that he is the only person aware of the unexpected weight of the loaf of bread and would quickly come to the conclusion that something special and bread-shaped is being kept inside. If the player realizes this before saying anything, he would do well to feign disappointment over having received a seemingly normal loaf of bread; after all, nobody would steal a loaf of bread, right? Once all of the thievery is done and gifts are selected, it would then be time to reveal the glorious booze inside!

The truly brilliant aspect of this maneuver is that it’s a completely altruistic endeavor. The giver of the hidden booze is doing something awesome not for himself but for the opener of his gift. And isn’t that what the holidays are really all about? Of course, he could always steal his own gift back when his turn arises but, as anyone who has participated in a white elephant party knows, that is the ultimate jerk move and he would summarily lose the respect of his peers that he just ruined a perfectly good loaf of bread to gain. It’s a beautiful and self-correcting system.

For those interested in trying their hand at this, check out Ryan’s instructographic below:


[Update: Wpromote’s team just landed an amazing wedding infographic on the Huffington Post! Check it out!]

I just wanted to take a moment to give kudos to the creative minds at Wpromote behind some recent infographics. If you’re unaware of what an infographic is, you can read more about them here. They’re essentially just visual displays of data in a fun and digestible format. They take a lot of research and talent to create and our team (especially Ryan and Michelle) does a wonderful job.

Check out some of their latest work below!

California Wine infographic from ONEHOPE Wine
Presented By ONEHOPE Wine Online Fifty Percent of Profits Go To Charity

distracted driving infographic from ifa auto insurance
Presented By IFA Auto Insurance

Small Business Concerns Study 2011-2012 , California Bank and Trust
Presented By California Bank and Trust Small Business Banking


If anyone out there has an interest in Search Engine Optimization (SEO), please go check out Wpromote's new, free SEO audit tool. I'm really proud of all the people who helped create this tool and I hope that people will find it useful when trying to figure out where their websites stand in the eyes of the search engines. The tool has been honed for months but I know that the SEO team at Wpromote would welcome suggestions. If you have any ideas as to what could be added to the tool, feel free to post a comment here or to email Wpromote directly at Thanks!

With Google Me getting all the "buzz" recently (see what I did there?), I thought it might be a good idea to throw in my two cents regarding what this could mean for social marketing. If you get a moment, head over to Wpromote's search marketing blog and check out my new article called "Google Me & You: Taking Social Seriously." Thanks! [Wpromote]


Look at that punim!

Congrats to Mothner for making the big time! Check out Mothner's article, "8 Ways to Optimize Video Content for Search" or just go to Wpromote for more information on PPC management and search engine optimization.


It’s very self congratulatory, but please check out my victory on the Google Display Exam. Only I could get my phone stolen, be forced to buy a new one and then win a free one only one week later! I’m not sure if that makes me lucky, unlucky or whatever but it makes for a good blog post! Don’t believe me? Read it for yourself!

Thanks to Wpromote for sending me to New York and to Google for the nifty prize! [Wpromote Blog]


That basically rhymed… your welcome.

So, the man, the myth, the legend, Michael Mothner, a.k.a. "Big Boss Man," just made a bit of a splash on with his article "8 Ways to Optimize Video Content for Search." If you wanted to learn some ways to give your videos some SEO firepower, this is the article for you! Go check it out and, if you want, link to it like I just did. If you do, there's an ice cream sandwich in it for you. Who doesn't love those?

You may be wondering why Mothner is nicknamed the "Big Boss Man" but is dressed like the "Macho Man" Randy Savage. It's a valid question but nobody but Mothner knows the answer. It's part of the reason that he's Captain of the Good Ship Wpromote. Respecognize. []


Please go to the Wpromote blog and check out the latest edition of the Tues News: 4/13 (End of Days Edition), my weekly feature on current news in search marketing. Thanks!


Please go to the Wpromote blog and check out the latest edition of the Tues News: 3/30 (Google in Hot Water Edition), my weekly feature on current news in search marketing. Thanks!